Swear
Foundry: Ohno
Type Specimen Project: The Swear Font Family
This project presents an experimental type specimen book that spotlights the Swear typeface from OHno Type Co. The objective was to exhibit the unique attributes of the Swear typeface while interweaving a narrative that explores the cathartic benefits of swearing. The content is crafted to prompt readers to reflect on the potent impact of language in our daily experiences.
The creative challenge involved designing a cohesive set of items: a poster and a book that not only complement each other but are also physically interconnected—the book is enfolded within the poster. This design decision symbolizes the enveloping nature of language and its ability to encompass various facets of communication and emotional expression. The final deliverables serve as both a display of typographic design and an engaging discourse on the expressive power of words.
Type Specimen Project: The Swear Font Family
This project presents an experimental type specimen book that spotlights the Swear typeface from OHno Type Co. The objective was to exhibit the unique attributes of the Swear typeface while interweaving a narrative that explores the cathartic benefits of swearing. The content is crafted to prompt readers to reflect on the potent impact of language in our daily experiences.
The creative challenge involved designing a cohesive set of items: a poster and a book that not only complement each other but are also physically interconnected—the book is enfolded within the poster. This design decision symbolizes the enveloping nature of language and its ability to encompass various facets of communication and emotional expression. The final deliverables serve as both a display of typographic design and an engaging discourse on the expressive power of words.
